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How do you balance being entertaining and informative?

That we just “talk randomly” or “play songs.” It’s so much more. Being an RJ involves content creation, technical skills, psychology, improvisation, and even journalism. We research, script, manage time slots, interact with listeners, coordinate with production teams, and handle live unpredictability—all in real time. The best RJs are also good listeners and quick thinkers. It’s a high-pressure, creative role that requires passion and discipline. At Big Live, we train extensively to prepare for these demands. So the next time you enjoy a seamless show, remember: behind that easy voice is hours of effort, creativity, and care.