Is radio still relevant in the age of YouTube and Spotify?

Absolutely—and maybe now more than ever. YouTube and Spotify give you music and content, but radio gives you presence. When you tune in to Big Live, you’re not just pressing play. You’re hearing a real person in real time, reacting to the same world as you. We laugh together, mourn together, celebrate together. Radio isn’t dying—it’s evolving. Podcasts are booming, live audio shows are rising, and regional radio is thriving. The magic of hearing someone speak just to you, unscripted and raw—that’s irreplaceable. And unlike algorithms, an RJ will actually reply to you. In a world full of scrolling and silence, radio talks back. That’s why we’ll always matter.

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