What strategies are effective for RJs to maintain listener interest during commercial breaks and advertisements?

Commercial breaks can feel like interruptions, so I use smooth segues or brief commentary to ease transitions. Sometimes, I tease upcoming content before ads to keep curiosity alive. The tone during breaks remains lively and positive to retain attention. The studio also limits ad length and frequency to prevent fatigue. Engaging promos that align with audience interests turn ads into helpful information rather than nuisances.

RJ Koushik 0 Vote Share