The world of excitement is no longer the same. Till a few a long time prior, when an unused Bollywood film was discharged, individuals utilized to surge to the theaters. The huge screen, the uproarious sound, and the energy of the swarm - everything made the movies uncommon. But today's time has changed. Now people are preferring to watch movies on mobile or TV sitting in their homes.
States like Telangana, which are known for technology and innovation, have become a great example of this change. The way people watch films has changed. Now the question is... Have OTT platforms replaced theatres or has a new balance been struck between the two?
Telangana audiences shifting from big screen to OTT
Today's audience is smart and engaged. Earlier people used to wait for a holiday so that they could go to the cinema with family or friends. But now, movies and series are available at home in just a few clicks.
A large number of youngsters in Telangana's cities like Hyderabad and Warangal use OTT platforms. Platforms like Netflix, Amazon Prime, Disney + Hotstar and Zee5 have put movies in everyone's pocket.
No need to wait in line for tickets anymore. You can watch movies according to your time. The freedom to watch with family or alone. Subtitles and multi-language support have also broken the language wall.
Also read :- Why Telugu and Bollywood Films Are Filming in Andhra Pradesh
The glow of the big screen is still
In spite of the fact that OTT has caught people's consideration, the enchantment of theaters is still lively. Observing a film on the enormous screen is a distinctive involvement altogether. The energy for movies is still lively among the individuals of Telangana. When a huge film discharges, like "Pathan," "Jawaan" or "RRR," the theaters get swarmed. Some of the highlights of the big screen:
Awesome sound and visuals that can't be found at home. Social experience with friends and family. A great way to celebrate a holiday or holiday. People now go to theaters only for big-budget films or stories full of visual effects. That is, theatres have now become a "special experience."
OTT has changed the face of the film industry
OTT platforms have not only changed the habits of the audience but also changed the mindset of Bollywood. Now filmmakers know that the audience wants a good story, not just glamour.
There is a growing demand for content-centric films among the audience in Telangana. People are liking web series like 'Panchayat', 'Gullak', 'Mirzapur' or 'Farzi' as much as big films.
Because of OTT, new artists are getting opportunities. Small budget stories are also becoming a hit. Audiences are getting all kinds of films. This change has further enhanced creativity in the film industry.
The rise of OTT in Telangana
Telangana has already been a pioneer in the field of technology. The easy availability of the internet and affordable rates of mobiles have helped OTT platforms to spread rapidly.
This trend is more visible among the youth of Hyderabad. They binge-watch series, review films and share their opinions on social media. Even in rural areas, people are now watching movies on mobile through the Jio or Airtel network. Here are some of the reasons why OTT has become so popular in Telangana:
High speed internet and low data rates. Amusement facilities at home. Increased availability of local and regional content. Connecting youth to digital platforms.
A new combination of Bollywood and South cinema
OTT platforms have also reduced the distance between Bollywood and South Indian cinema. The Hindi versions of Telugu, Tamil and Malayalam films can now be watched directly on OTT.
The audience of Telangana is no longer limited to Bollywood films. He also loves South films like "Pushpa," "KGF," "Dear Comrade." It has created a new unity in the film industry. Now there is no film 'regional' left - Every content has become 'national. "
Cinema Halls vs OTT: Who will win this fight?
This is the question on everyone's minds. Will OTT replace theatres completely? Perhaps not. Both have their own importance.
The advantages of OTT:
- Saving time
- Cheap price
- Availability on all devices.
Advantages of the cinema:
Live experience. Better visuals and sound. Atmosphere with family and friends. The people of Telangana have shown wisdom in this fight. They both enjoy it. We go to theatres for big films and OTT for small content.
The new strategy of the filmmakers
Now filmmakers are also making strategies according to the choice of the audience. Many films release in theatres first and come on OTT a few weeks later. Some films are being made only for OTT, like "Fake," "Maharani" or "The Night Manager." "This is a double benefit for filmmakers. Box office collection from theatres. OTT to digital revenue. Filmmakers and producers from Telangana have also started adopting this model.
The future direction will be the choice of the audience
The future of entertainment will depend on the choice of the audience. As the technology improves, so does the experience. People of Telangana are now preferring films with content-centric, emotional and social themes. They are not just influenced by name or star power. This thinking will take Bollywood on new paths in the times to come.
Conclusion: Confluence of two worlds
Both OTT and cinema have their own characteristics. One gives us convenience, the other is experience. Telangana has proved that entertainment can be enjoyed to the fullest by balancing both.
Today, films are not just limited to the screen. They have reached every home, every mobile, and every heart. That's the real change. Where there is no single platform of entertainment, but every platform is a new opportunity.
