Punjab News: Under the leadership of Chief Minister Bhagwant Singh Mann, the Punjab government is continuously working to promote the growth and empowerment of all sections of society. In line with this mission, Rural Minutiae and Panchayat Minister Shri Tarunpreet Singh Sond today launched "Pehel Mart" at the Punjab Civil Secretariat. This program, started by the Punjab State Rural Livelihoods Mission (PSRLM), aims to recognize rural talent and help women wilt financially independent.
A Marketplace Celebrating Rural Talent
"Pehel Mart" is increasingly than just a market; it represents Punjab's rich culture, the effort, and the creativity of women in villages. Women from Self-Help Groups (SHGs) will be worldly-wise to sell their handmade products directly to customers. These products include Phulkari embroidery, Punjabi Juttis, hand-stitched suits, honey, pickles, juices, oils, spices, papad, soaps, preserves (murabbe), and candles. This platform not only helps them earn money but moreover gives them recognition for their skills.
Government’s Commitment to Empowerment
During the launch, Minister Shri Sond said that this initiative shows the Punjab government’s strong dedication to rural minutiae and women empowerment. He highlighted that "Pehel Mart" will motivate thousands of rural women to be self-reliant and bring positive changes to their families and communities.
A Step Towards Economic and Social Growth
The inauguration was attended by senior officials, including Chief Secretary K.A.P. Sinha and Administrative Secretary Ajit Balaji Joshi. Everyone expressed happiness that the work and talent of rural women will now reach municipality markets, giving them largest opportunities. This initiative is expected to promote economic growth, self-reliance, and social progress in villages. It will provide sustainable livelihoods and strengthen minutiae in rural areas. The launch of "Pehel Mart" unmistakably shows that the Mann government is single-minded to ensuring a self-sufficient and brighter future for all Punjabis, expressly women and villagers.
