Apollo Tyres new sponsor Indian cricket team : After ending the sponsorship contract with Dream11, the Board of Control for Cricket in India (BCCI) has spoken Apollo Tyres as the new official jersey sponsor of the Indian cricket team. Under this new agreement, the logo of Apollo Tyres will now be prominently seen on the front of the Indian men's cricket team jersey. This try-on has been made till the year 2027, giving the visitor a long-term branding opportunity.
The reason overdue the throw-away of Dream11
BCCI has recently unexplored a strict policy on betting apps. Dream11's parent visitor was shown the door under this policy considering it was tangibly associated with such platforms. After this strictness of BCCI, the sponsorship try-on with Dream11 was terminated prematurely.
increase in sponsorship amount
According to the new try-on that Apollo Tyres has signed with BCCI, it will pay 4.5 crore per international match. This value is increasingly than the 4 crore per match that Dream11 was previously paying. This makes it well-spoken that BCCI has not only got a trusted brand, but this deal is moreover largest financially than before.
The trademark will get a new identity globally
With the rented international schedule of the Indian cricket team, Apollo Tyres will get a huge opportunity to proceeds trademark exposure wideness the world. Cricket is considered like a religion in India and having a brand's name on the team's jersey makes it a household name. Hence, this deal is a strategic and trademark value enhancing move for Apollo Tyres.
This partnership is not only salubrious for BCCI and Apollo Tyres but will moreover help in projecting a wipe and professional image for Indian cricket. This new role of Apollo Tyres is expected to provide long-term benefits to both parties.
