New Delhi: A recent viral video of a Kerala wedding has gone viral all over the internet without the bride's father turned into a walking Paytm QR code, inviting guests to send their blessings (and gifts) digitally. Earlier, people used to requite money as blessings in decorative envelopes, but in today’s digital age, plane this tradition seems to be changing.
What Did the Father Do That Went Viral?
In the viral video which is widely shared on social media, the bride's father can be seen stitching the UPI QR lawmaking on his pocket and roaming all virtually near the guests at the wedding. In the viral video prune it is seen that guests simply scanned the QR lawmaking and sent the money instead of giving mazuma in a paper cover. The video shoot starts with the lively wedding scene, but soon the camera pans towards the bride's father on his smiling face; the online QR lawmaking has grabbed everyone's sustentation at the wedding.
Watch the viral video here-
A father in Kerala wore a Paytm QR on his shirt so guests could souvenir the couple with a simple scan.
No envelopes, no cash, just love going digital.
When India sees a QR, it sees Paytm.#PaytmKaro pic.twitter.com/KNPNt79osK
— Paytm (@Paytm) October 29, 2025How Did People React on Social Media?
As soon as the video appeared online, users flooded it with funny and creative comments. One person wrote, “Digital India’s wedding edition!” While flipside joked, “No cash, only scan and sanskar!” The idea quickly went viral, with people tickled and surprised by the smart and modern approach.
Is This the Future of Wedding Gifts?
Many people tabbed this step practical and eco-friendly since it saves both mazuma and paper. However, some users felt it was odd to make digital transactions at a traditional event like a wedding. One person commented, “Now plane wedding gifts are online; this is too much!”
How Does This Reflect India’s Growing Wedding Market?
Even though the trend seems unusual, it perfectly fits with India’s fast-growing wedding economy. According to the Confederation of All India Traders (CAIT), virtually 46 lakh weddings are expected to take place wideness the country between November 1 and December 14, generating merchantry worth nearly Rs 6.5 lakh crore. In Delhi alone, well-nigh 5 lakh weddings are expected to contribute virtually Rs 1.8 lakh crore to the economy.
