Business News: Once rooted in Himalayan caves and ascetic traditions, yoga today is being taught in sleek studios, five-star retreats, and virtual classrooms. According to a report by the Confederation of Indian Industry (CII), India’s yoga and wellness market crossed 20,000 crore in valuation in 2024, with an annual growth rate of over 12%. The driving force? Urban stress, pandemic aftereffects, and a booming global appetite for holistic living.
Spiritual Tourism and Certification Gold Rush
Cities like Rishikesh, Mysuru, and Haridwar have transformed into international yoga hubs. Over 900 registered yoga schools in Rishikesh alone now offer globally recognized certifications like RYT 200 and RYT 500. Foreign tourists not only come for healing but also for professional training, paying thousands of dollars for one-month intensive courses. The Ministry of AYUSH reports that more than 2 lakh foreign nationals participated in yoga training programs in India last year.
The Digital Surge: Yoga Goes Online
The pandemic acted as a catalyst, pushing yoga into the digital domain. From YouTube yoga influencers with millions of followers to subscription-based platforms like SARVA and Cure.Fit, India’s yoga-tech industry is expected to touch 6,500 crore by 2026. Even international giants like Apple Fitness+ and YouTube's Yoga with Adriene are tapping into Indian instructors and Sanskrit-based modules to boost credibility.
Jobs, Startups, and India's Soft Power
With demand rising, yoga trainers now earn anywhere between 50,000 to 2 lakh per month, depending on experience and location. Startups in Ayurveda, wellness retreats, and organic products—like Patanjali, Sri Sri Tattva, and Kama Ayurveda—are integrating yoga into their branding. India is also leveraging yoga as a diplomatic tool, with International Yoga Day now observed in over 190 countries, turning it into a soft-power asset.
Government Push and Global Expansion
The Indian government has played a key role in promoting yoga globally. Through the Ministry of AYUSH, campaigns like ‘Yoga for Humanity’ and state-sponsored scholarships for international students have brought in significant foreign interest. In 2025 alone, the government allocated 1,400 crore to AYUSH infrastructure, a chunk of which was directed towards yoga tourism and digital platforms.
Certification, Regulation, and the Road Ahead
Despite the booming market, lack of standardized certification has led to concerns about quality. To address this, the Quality Council of India (QCI) has introduced a Voluntary Certification Scheme for Yoga Professionals. Meanwhile, the World Health Organization (WHO) is collaborating with India to draft global standards for safe yoga practice.
From Ashrams to IPOs: Yoga’s Commercial Destiny
What began as a spiritual journey has now turned into boardroom strategy. Several yoga brands are eyeing IPOs, and investors are actively funding wellness startups. Yoga’s journey from ashrams to billion-dollar valuations reflects a deep shift in how the world views health—not just as the absence of disease, but as the harmony of body, mind, and economy.
