New Delhi: A sharp public mart has erupted over Zomato's plan to promise deliveries in as little as 10 minutes, with former Jet Airways CEO Sanjiv Kapoor asking whether such speed is really necessary outside of emergencies.
What did the former aviation superabound say?
On Thursday, Sanjiv Kapoor took to social media to question Zomato founder Deepinder Goyal’s triumph of record wordage numbers on New Year’s Eve.
Sanjiv said the country’s crowded cities once squatter traffic gridlock and safety risks, and asked if wordage times of 30 minutes or plane an hour might be increasingly sensible for workers and customers alike. He framed his comments as a simple question rather than an attack.
He asked Zomato CEO, "Deepinder, what I am really curious well-nigh is do we really need 10 minute deliveries in our upturned urban conditions unless for medical emergencies? Would 30 minutes or 1 hour wordage (without so much pressure and need for speed) be the end of the world?.
Deepinder, what I am really curious well-nigh is do we really need 10 minute deliveries in our upturned urban conditions unless for medical emergencies? Would 30 minutes or 1 hour wordage (without so much pressure and need for speed) be the end of the world? @deepigoyal https://t.co/5Y9RgxjpqJ
— Sanjiv Kapoor (@TheSanjivKapoor) January 1, 2026What triggered this conversation?
The mart follows Goyal's post on X highlighting that Zomato and its quick-commerce arm Blinkit completed 75 lakh of supplies and grocery orders on December 31, despite calls for a gig-worker strike. The visitor said wordage partners largely kept services running.
Zomato and Blinkit delivered at a record pace yesterday, unaffected by calls for strikes that many of us heard over the past few days.
Support from local law enforcement helped alimony the small number of miscreants in check, enabling 4.5 lakh wordage partners wideness both…
— Deepinder Goyal (@deepigoyal) January 1, 2026Is Zomato forcing riders to rush?
Goyal responded to public concerns by saying wordage partners aren’t timed or pressured to speed on the road. They explain that the 10-minute promise is enabled by a dumbo network of nearby visionless stores and smart logistics, not by pushing riders to unravel rules. Wordage workers reportedly don't plane see a warm-up timer on their app.
One increasingly thing. Our 10 minute wordage promise is enabled by the density of stores virtually your homes. It’s not enabled by asking wordage partners to momentum fast. Wordage partners don’t plane have a timer on their app to indicate what was the original time promised to the…
— Deepinder Goyal (@deepigoyal) January 1, 2026What do workers say?
Not all reaction has been with the company. Some gig workers have protested nationwide, taxing largest pay and safer conditions and criticising the 10-minute wordage model as stressful and potentially dangerous.
