The streets of Mumbai are changing to a vibrant shade of green! No, it's not just the monsoon but Matcha sweeping away the streets of Mumbai. Mumbai's matcha moment has entered an overdrive. What started as an Instagram trend is now a full-blown craze—and here's why Mumbai can't get enough.
Matcha is a finely milled green tea powder, originating from ancient Japanese traditions. It has entered Mumbai's café scene, providing a healthy beverage alternative. The Mumbai millennials and Gen Z are drawn by its aesthetic appeal and wellness benefits.
The matcha market in India is on the rise. The market is projected to grow to USD 167 million by 2030. Currently it stands at USD 104 million as of 2024. Urban cafes like GotTea and Rush have seen a surge in matcha sales. Rush alone sold 1000 cups a month. Women contribute about 70% of the consumers, aged between 22 and 35.
What Is Matcha and Why Is Everybody Drinking It?
Matcha is a finely ground powder made from extraordinarily developed and prepared green tea leaves. Not at all like normal green tea, where the leaves are cleared out, soaked, and disposed of, matcha is devoured entirely, conveying a concentrated measurement of cancer prevention agents, caffeine, and other useful compounds.
Wealthy in L-theanine, matcha offers a calm, however cautious, mental state, frequently depicted as “relaxed focus,” making it a favorite among those looking to supplant their morning coffee without losing that energizing kick.
Apart from its well-being benefits, matcha’s stylish appeal—with its shining green hue—has made it an Instagram favorite. Whether it’s a smooth latte, a rich dessert, or a foamy smoothie bowl, matcha doesn’t just taste great, it looks great too.
Matcha's rise can also be credited to its versatility. Magnolia Bakery launched matcha cupcakes and cake slices in May. They were all sold out within days. Patisseries are leveling up the game with matcha cheesecake, tiramisu, and matcha-filled macarons.
And then we have Matcha Rave: a June 2025 event. It was hosted by Kiro Beauty. The event had matcha-infused drinks and live music. With influencers like Veronica Bahl at tea ceremonies, the event was a success.
The Birth of Matcha Culture in Mumbai
While green tea has been around in Indian wellbeing circles for over a decade, matcha’s entry into Mumbai is generally later. At first championed by high-end wellness cafes and nutritionists, matcha gradually carved out a specialty for itself among health-conscious experts, yoga professionals, and social media influencers.
The genuine turning point came post-pandemic, as the center moved towards immunity-boosting, antioxidant-rich superfoods. Matcha fit the charge flawlessly. Before long, cafes and refreshment companies caught on. What followedwas an explosion of matcha-based drinks, pastries, and indeed savory things all over the city.
Beyond the trend lies real substance. Matcha is rich in antioxidants. It is proven to boost metabolism. L-theanine calms the mind and offers sustained energy. Isha Kaul, a nutritionist, said that the health halo around matcha is huge. It is not just about ditching caffeine; it is about the clarity and the glow, she added.
With the popularity comes risk. There are a lot of diluted powders floating around the market. Some cafes have been caught using food coloring and poor blends to hop on the trend.
The Wellbeing Corona: Why Matcha is More Than a Fad
What makes matcha different from other short-lived nourishment trends is its logical backing and centuries-old legacy. A single container of matcha has the antioxidant equivalent of 10 glasses of standard green tea.
It’s known to boost the digestive system, detoxify the body, progress the center, and bolster heart wellbeing. For Mumbai’s urbanites always juggling work, family, and activity, matcha is more than an in-vogue drink; it’s a way of life choice.
Nutritionists in Mumbai are progressively prescribing matcha to clients as a clean caffeine source that doesn’t lead to vitality crashes. Its L-theanine substance moderates the discharge of caffeine, resultingin longer-lasting vitality without the jitters.
The Impact of Pop Culture and Social Media
Social media has played an enormous part in the expansion of matcha in Mumbai. Influencers routinely post stylishly satisfying photographs and recordings of their matcha schedules, producing FOMO among devotees.
TikTok and Instagram Reels are overflowed with “How to make a matcha latte at home” recordings, numerous of which were shot in Mumbai kitchens. Celebrities like Alia Bhatt, Mira Kapoor, and Jacqueline Fernandez have also supported matcha as part of their wellness administrations, fueling indeed more interest.
Matcha New Companies and Entrepreneurs
Mumbai has, moreover, seen the rise of matcha-focused new companies. Brands like Matcha Lady India, Kimino Japanese Organics, and Tea Trunk have been instrumental in sourcing high-quality matcha and teaching shoppers approximately its utilization and benefits.
Some business people are taking it a step further. Green Gleam, a Juhu-based startup, offers matcha supper plans, including smoothies, snacks, and indeed skin items, all imbued with matcha. Another startup, Ocha Matcha, works as a delivery-only kitchen, serving matcha lattes, boba tea, and desserts.
Cafes that Speak Matcha
The Matcha scene is a s diverse as it's consumers. There's a flavor for every mood. Here is a list of cafe's that feel like therapy:
Tokyo Matcha Bar ( Bandra): One of Mumbai's fir Matcha café. It is a spot to get away from the busy life of Mumbai and fully dive into the matcha experience. It features a contemporary yet minimalist design evoking tranquil Japanese teahouses.
Blondie by Bastian(Khar): Started by Shilpa Shetty’s Bastian Hospitality, Blondie is not just a trendy coffee place. It offers crafted coffee experience balancing classic favorites with unique innovations.
Zane's cafe (Lower Parel): In a cozy nook of Todi Mill compound in Lower Parel, you’ll find Zane’s, a space that is truly for family. It boasts 14 variations of match and is pet friendly. They do also offer a specially curated pet menu for your furry partner
Gracias Granny (Goregaon): A perfect spot for those who love match with a strawberry foam.
Veronica and Boojee Cafe(Bandra): Think of Matcha tonics, mango matcha iced lattes and photo ready interiors.
Matcha in Mumbai has transformed from just a drink to a cultural phenomenon. It represents both personal enjoyment and a symbol of status all in one. From matcha desserts to burgers and Lattes, the match trend is here to stay!
Conclusion
Matcha’s rise in Mumbai is not merely a culinary drift; it reflects a more profound move toward health-conscious living, worldwide impact, and imaginative gastronomy. Whether it’s a rich latte in a high-end cafe a street-side kulfi or a DIY unit bought online matcha has woven itself into the city’s social and culinary fabric.
As Mumbaikars have gotten to be more testy and careful in their nourishment choices, matcha stands out not only as a superfood but also as an image of a cutting-edge, health-forward way of life.
In a city that never stops, matcha offers a minute of calm vitality, an alleviating yet invigorating companion for the chaotic boulevards of Mumbai. So, if you haven’t yet joined the matcha development, presently might be the culminating time to taste the green wave. After all, this is one storm you’ll need to be caught in.
