In recent years, our mind set regarding health has taken a vast shift. Many of us have moved from aloo to avocado. From chai to matcha and what not! India has been healing. But is it really? Although, we have taken a great shift to wellness and nutrition. Even the market has grown widely. But how effective is it? This explosive growth of wellness all over the globe is impressive. New brands and health products have taken over the market. Superfood, best known for being nutritionally rich, are being a part every diet. These superfoods are a central element of almost every plate.
With the rise of these superfood, the pricing of these so called premium food is also growing high. Adding the tags of ‘healthy’ and rich list of ingredients is how these brands are justifying the hefty price tag. But do these healthy labels really justify the price? In today’s article we are going to explore the real story behind these healthy labels. Let’s take an audit and explore the health proposition behind these so called superfoods!
The rise of Superfoods: What is the fuss about?
Surprisingly, the word ‘superfood’ is not any scientifically explained term. It is actually a market based term made famous by none other the common health conscious people. This include gym goers, health educationist, and of course, the influencers. Foods which are rich in desired nutrients becomes a superfood. Basic nutrients such as common vitamins, mineral and other antioxidants combine to make a superfood. This may include particular types of berries, seeds, nuts, millets and other green powder (spirulina or wheatgrass). Exotic fruits have been on top of the list of these superfoods.
These food items appeal to being a superfood based on their association with the needed health outcomes. These food items focus on improving immunity of consumers and provide with better digestions. With that you may also experience skin enhancement and prevention from many other diseases. Thus, these superfoods are actually what the term suggests!
Understanding the premium pricing
Superfoods are power packed, undoubtedly! But is the hefty price justified for them? If you are also a food enthusiast then you must have observed that the price tag on these superfoods is always higher than the regular food items. Those food items which are imported can be expensive. Such as exotic fruits and vegetables. But what about other food items? We have broken down the simple reasons why these superfood become premium and hefty.
- Imported or exotic: This explains a lot. Since a particular food item is coming all the way from cross boarders, no wonder it is expensive. Their supply is restricted. These food items require extra cost covering for logistic and other importing costs. Thus, making them expensive.
- Expensive certification: Many food items need heavy processing and expensive certification. Those which are organic or cold pressed, often become expensive due to added production costs. This may also include nom-GMO or fair trade food items.
- Higher nutrition cost: You are paying for the nutrition you are getting. High nutrition means higher price. But that is not the whole truth. Many brands purposefully emphasise on the nutritional value. This way they can easily justify the higher cost of their food items.
- Branding and marketing: This is where all you money is actually going. In order to make their brand superior, companies spend thousands only on marketing and branding. Influencers are a big part of marketing. The influencer endorsement require good amount. Other marketing strategies also take up lots of amount.
The real truth: Backed up with science
These superfoods became super because they had scientific back up. Many scientific studies claimed these food to be better than others. They contain various beneficial nutrients. These nutrients can provide you multiple health benefits. They are filled with various different nutrients that are essential for human health. Omega 3, other antioxidants make these food superfoods. Various exotic and local berries and seeds are full of them.
As per scientific studies, these superfoods have high nutrient value. But remember, a single superfood in your diet can not do magic. You need to maintain a healthy over all diet to get maximum results. One interesting thing about these superfoods is that they are not the only source of rich nutrients. Yes, there are many other alternatives available in your local market. These alternatives are much cheaper. Carrots, beetroot, spinach, lentils and other local fruits are equally beneficial.
The real worth of premium superfood chains
Sometimes we are willing to pay more than usual. There can be various reasons. But do those reasons define the price tag of so called premium brands? Let us break it down to you and understand why you are willing to pay much more than the real cost of the product:
- Convenience over everything else. Some time making a healthy meal by yourself can be a hassle. That is why many working people depend on these premium brands. They provide the freshly produced, ready to make food items. Making it convenient for working class.
- Particular dietary needs can be easily fulfilled. Especially for gym goers. They need extra protein. Athletes also depend on them. With these extra supplements, they can easily fulfil their nutrient needs.
- Many premium brands prioritize consumer needs. Those having fair trade or organic tags focus on producing consumer friendly items. Which makes them cost more than usual.
Other than these there can be many other reasons why a consumer would pay more to these premium brands. Whatever your reason may be, these premium brands try to fulfil the consumer needs by providing the best of health benefits.
Final thoughts
Instead of choosing the trendy label, you need make the smart choices. Do not let the so called premium brands play with your health using their expensive price tags. Superfoods are important part of daily life. But find what makes your lifestyle better and healthier. Buying what your influencer buys is not the right choice. Work on your overall diet. Understand the difference between scientific evidence and marketing trucks. By following our pro tips, you can be a master of your health in no time! So choose smart and restore your health!
FAQs
- What makes superfood more expensive?
Superfoods are usually expensive because of their organic and natural properties. Their processing is expensive. Some of them are imported from above the boarders. That is why many superfoods are expensive.
- Which is better? A superfood or my regular dietary supplements?
It totally depends on what benefits you. Sometimes your regular supplements may benefit you more. But adding a superfood may increase those dietary benefits.
- Should I must include superfood in my diet?
Look what your body needs. Depending on your nutrients needs you can decide whether to add a superfood in your diet or not.
