When I was initially embarking on the digital marketing world, I could not even think of the rapid expansion of the Punjab’s social media influencer journey. I have witnessed that Punjab influences have been growing over the past few years, and today small-town creators have become global trendsetters. It has been incredible to see this change with my own eyes, and today, I would like to tell you all that I have learnt.
Between micro-influencers in Punjab creating niche-level content to the best Punjabi Instagram influencers to follow in 2025, it is a journey full of stories, trends, and lessons that can make everyone who dreams of becoming an influencer feel inspired.
Start of the Social Media Influencer Journey of Punjab
I cannot forget that the first influencers in Punjab began to be noticed in such platforms as Instagram, YouTube. Most creators at that time were only experimenting with short videos, music covers and reel of fashion.
At that time, it was a little known concept of Punjab influencer marketing. Local creators were not as powerful as they thought that brands would be. This however did not last long because Punjabi music and culture began to trend all over the world.
Rise of Punjab Influencers in the Digital Era
The last five years turned out to be a breakthrough. Through platforms, Punjab influencers have now created huge communities. Whether it is Bhangra dancers or food bloggers, travel vloggers or makeup artists, each niche is performing well.
Why Punjabi Creaters so Popular?
Authenticity is one of the reasons. Punjabi producers inject their own stories, culture and feelings in their production. I talked to various influencers, and the majority claim to say the same:
- Simran Kaur, a popular lifestyle influencer with her base in Ludhiana, says people associate with us due to our remained-real nature.
- This sincerity gives the followers more trust, hence Punjab influencer marketing has become a powerful brand tool.
Punjab Social Media Trends 2025.
To my mind, the trends in the social media in Punjab are more dynamic than ever. Here’s what I’ve noticed:
Short Videos Still Rule
Social networks such as Instagram Reels or YouTube Shorts are taking over. Producers such as Gurpreet Gill and Jasleen Arora are producing 30 second videos that get millions of views overnight.
Viral Success = Punjabi Music + Influencers = Viral Success.
Punjabi songs are always world hits but currently, people are making their own viral dance challenges with the help of influencers. The combination has put micro-influencers of Punjab into the limelight.
Rise of Lifestyle & Food Bloggers
Food has been close to the heart of the Punjabis and now Punjab food influencers receive brand offers at major restaurants and international food chains.
Micro- Influencers in Punjab Changing the Game
Discussing influencers, people tend to think of such huge names, who have millions of followers. However, micro-influencers in Punjab are the true stars of this quest.
They are makers with 5,000 to 50,000 subscribers and specialize in particular fields such as beauty tips, reviews of street food, or inspirational speeches.
The reason as to why brands are shifting to micro-influencers is that they generate greater engagement, says Arjun Malhotra, a Chandigarh-based digital marketing strategist.
Top Punjabi Instagram Influencers to Follow in 2025
According to my own research and own experience, the following are the best Punjabi Instagram influencers who are on fire in 2025:
- Gippy Grewal -Lifestyle and Music.
- Sonam Bajwa – Fashion & Beauty
- Jassie Gill- Entertainment and Fitness.
- Sukriti Kaur – Food & Travel
- Rohanpreet Singh -Lifestyle Music.
These creators are not only acquiring followers; they are making an impact on the influencer marketing landscape of Punjab.
My Experience Working with Punjab Influencers
Personally, I have cooperated with the multiple influencers in Punjab influencer marketing campaigns. A project that I liked the most was with a micro-influencer in Amritsar who advertised a local fashion boutique.
The findings were simply astounding:
- 70% increase in store visits
- 200% boost in Instagram reach
- 5x growth in brand followers
This experience helped me to understand the strength of micro-influencers in Punjab in terms of brand expansion.
Also read this :- VIDEO Woman danced so well on the road on Bhojpuri song that bus had to be stopped
How to Become an Influencer in Punjab: My Tips for You
Find Your Passion
The initial one is to discover what you love. Do you love fashion? Food? Music? Select a niche which you love. This will render your content authentic, and enjoyable to write.
Create Great Content
Content is king! Ensure that your photos and videos are of quality. You do not require the expensive equipment. With a smart phone and a good light, miracles can happen.
Be Consistent
Consistency is key. Write on a regular basis so that your subscribers can be aware when to anticipate new posts. This keeps them entertained and enables you to develop.
Engage With Your Audience
Talk to your followers. Respond to their postings and messages. Ask them questions. Be with them as part of your process.
Collaborate with Others
Work with other influencers. This will assist you to access new audiences. You are able to make collaborative live sessions or make content collectively.
Stay True to Yourself
Lastly, be authentic. Individuals know when you are not sincere. Be honest and talk about what you have experienced or thought. This develops trust and loyalty.
Influencer Marketing of Punjab: Expert Opinions.
To add more knowledge to this article, I contacted professionals:
A social media strategist Ritika Mehra noted that Punjab is among the growing influencer centres in India.
Owing to the increased rate of engagement, the brands are no longer seeking celebrity endorsement, but Punjab influencers according to Manish Khurana, a digital marketing consultant.
The above insights validate that Punjab influencer marketing will only increase in size.
Future of Punjab’s Social Media Influencer Journey
In the coming five years, I think we will see:
- Additional AI-based influencer campaigns.
- Local producers of content that are internationalizing.
- Micro-influencers in the lead of brand collaborations.
- Larger Punjab influencer marketing opportunities.
Final Thoughts
Punjab’s social media influencer journey has been one of the most thrilling events that I have ever witnessed in my career. Since small town producers were creating funny reels to global icons woring with global brands, the rise cannot be stopped.
In case you are planning to join the influencer world, the time has never been better. There is a new generation of Punjab influencers that is changing the digital age, and the next star is you!
Frequently Asked Questions - Social Media Influencer Journey of Punjab
Q1: What are the initial steps to becoming an influencer in Punjab?
The first steps are to choose your niche, produce content poses, and engage with other creators.
Q2: Are micro-influencers in Punjab profitable?
Yes! Micro-influencers are the favorite of brands since they generate higher engagement at reduced costs.
Q3: Which are the best Punjabi Instagram influencers in 2025?
Producers such as Sonam Bajwa, Gippy Grewal, Jassie Gill, and Sukriti Kaur are on the top of the charts.
Q4: What is the future of Punjab influencer marketing?
The future is optimistic as AI integration, short-form videos are set to dominate and regional creators export worldwide.
