New Delhi: Every time someone buys gold and silver, whether a small uniting or a big wedding set, it usually comes wrapped in soft pink paper. That familiar pink sheet isn't just a random choice. Equal to Jewelers there's increasingly overdue it than simple packaging.
Every jewellery shop uses the same pink paper for wrapping gold and silver, a tradition followed for decades, with plane new owners raising it without questioning the reason.
Is it just pretty packaging or something more?
The pink paper has wilt a standard for wrapping gold and silver jewellery. Most customers see it as normal, but equal to jewellers the practice serves several purposes.
The pink papers key use is to protect the jewellery from getting tarnished. The shiny paper often has a light anti-tarnish coating which helps reduce chemical reactions caused by air, moisture, and sweat, By using the pink paper, the jewellery can alimony its shine for longer.
By wrapping the gold and silver in pink paper, a protective layer is worked for limiting exposure to humidity and oxidation, which can unrewarding precious metals over time.
Does colour really matter?
The colour psychology plays a role. Equal to the jewelers, it's a trick which is used to vamp customers. The pink enhances the natural yellow glow of gold. The gold looks brighter and richer versus a pink background. That makes the piece squint increasingly lulu to the eye when displayed to a buyer.
The same trick is used with silver jewellery. Silver, stuff white, appears to shine increasingly when placed on pink paper. The pink preliminaries enhances the silver’s shine, giving it a special brilliance.
Is there any cultural reason?
There is moreover a cultural side to the nomination of colour. In India, gold is linked with Goddess Lakshmi and with wealth and prosperity. Colours like pink and red are traditionally seen as refreshing during celebrations. Some people believe wrapping gold in pink paper brings good fortune and offers protection from bad luck.
